Unlocking Collective
Potential

NIL Collective management and consulting focused on creating positive impacts on programs, athletes, and communities.

Services

Consulting
Strategic guidance in navigating the complex NIL landscape
Project Management
Comprehensive management of NIL deals, from concept to compliance
Communications
Efficient communication and support for busy student-athletes and relevant parties

what we do

Mad Dog NIL provides expert guidance in creating and managing Name, Image, and Likeness (NIL) Collectives. We offer custom solutions to meet the unique needs of your NIL program, including optimizing collective initiatives, structuring deals, communicating with student-athletes, and even providing branding and marketing support. We help our clients develop and execute effective NIL programs – avoiding pitfalls, maximizing efficiently, and adhering to ever-changing state and NCAA regulations.
NIL stands for "Name, Image, and Likeness," which refers to the rights of college athletes to profit from the use of their personal brand.
NIL refers to the ability of college athletes to profit from their name, image, and likeness.
As of 2022, all NCAA student-athletes are eligible to profit from their NIL rights, regardless of their sport or division.
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The concept of NIL dates back to the 1950s when UCLA basketball player Ed O'Bannon sued the NCAA for using his likeness in a video game.
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The NCAA prohibits athletes from signing NIL deals with certain types of businesses, including those related to alcohol, tobacco, and gambling.
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more than 30 states in the United States have passed their own Name, Image, and Likeness (NIL) regulations allowing college athletes to profit from their NIL rights. This means that over 50% of states currently allow NIL deals for college athletes.
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NIL laws and REGULATIONS can vary between states in terms of restrictions, limitations, and requirements.
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NCAA and Congress are still working to develop a comprehensive federal NIL framework to standardize NIL regulations across the country.
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The NIL rules have sparked a renewed interest in college sports video games, with companies such as EA Sports announcing plans to bring back their popular NCAA Football game franchise.
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The NIL market is expected to generate billions of dollars in revenue, with some estimates putting the total value at around $1 billion per year.
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CONTACT

Whether you're a NIL Collective looking to streamline your support, an athletics program seeking guidance on navigating the new landscape, or a brand exploring new mediums – we can help execute successful NIL initiatives that benefit athlete, program, and community.

CONTACT

123 W. Mills Ave.
El Paso, Texas 79901

(915) 491 - 7878
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A branch of Mithoff Burton Partners
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